Build toilets for poor & underprivileged as a CSR initiative
With drama & humour, this short film motivates corporate to build toilets for the poor and the underprivileged sections of society, as a CSR (Corporate Social Responsibility) activity. By proving that it is not just a service to humanity, but also a smart way of doing business.
Re-interpreting a time-tested Life Mantra…Aaj Se, Abhi Se. Yes, the right time to start any positive initiative is From Today, From Now. This film strategically positions CSR (Corporate Social Responsibility) as an intelligent investment for achieving success in business.
The film is 2 minutes 36 seconds in Hindi, with English subtitles. This short film written-directed by Anant S.Krishnan and produced by ASK For Ideas, provides refreshing insights in the campaign to end Open Defecation.
Partnering this unconventional communication are Yuva Parivartan – a leading NGO and Garv Toilets – an innovative Sanitation Solutions venture.